Rorra delivers the first stainless, off‑grid countertop purifier that eliminates PFAS, micro‑plastics, and pharma residues while preserving natural minerals—pairing medical‑grade 316L hardware with electro‑kinetic nanofiber filters and a high‑margin subscription model.
About the company
Rorra is a water‑technology company reinventing household hydration through a countertop purifier built entirely from medical‑grade 316L stainless steel and powered by electro‑kinetic nanofiber filtration. The gravity‑fed system removes PFAS, heavy metals, micro‑plastics, and pharmaceutical residues while preserving natural minerals—delivering hospital‑grade purification without electricity, plumbing modifications, or wastewater. Tool‑free setup takes minutes; filter cartridges twist in for quarterly replacement, guided by an integrated life‑indicator.
The company unites expertise in membrane science, consumer hardware, and sustainable manufacturing to eliminate plastic contact points and extend product lifespan. By pairing durable steel hardware with a recurring filter program, Rorra aims to establish a new benchmark for health‑centric, environmentally responsible drinking water in homes, rentals, and off‑grid environments alike.
Why We Invested
Household water safety now sits at the intersection of health and sustainability, yet mainstream options force a trade‑off between underperforming plastic pitchers and resource‑heavy reverse‑osmosis machines. Rorra eliminates that compromise with a medical‑grade stainless system that removes PFAS, micro‑plastics, and pharmaceutical residues while retaining natural minerals—delivering hospital‑grade purification without electricity, wastewater, or disposable plastic.
As consumers gravitate toward preventive wellness and eco‑conscious products, Rorra is staking the cultural narrative of “water health” through trusted voices like Andrew Huberman, a growing clinician affiliate network, and targeted retail pilots. Early market response confirms strong demand, and the company’s balanced mix of subscription revenue, supply‑chain partnerships, and regulatory alignment positions it for capital‑efficient scale. We believe Rorra can redefine the clean‑water category and capture the premium segment that plastic incumbents cannot serve.